Historically dentists have ordered supplies through a commissioned sales representative. Carson's dental supply store lets dentists, dental assistants and hygienists order common supplies such as burs, gloves and paper disposables through a secure, easy-to-use online ordering system that minimizes clicks. Carson Dental will beat other suppliers' costs by 5 percent, with a low price guarantee believed to be the first in the industry. Many of Carson Dental's products are already priced 20 to 30 percent less than competitors, thus allowing dentists to achieve higher profit margins by reducing supply costs. Shipping is free on all orders over $100 and comes with an on-time delivery guarantee.
"The average dental office spends $43,710 annually on dental supplies," said Charlie Holley, chief executive and founder of the Atlanta-based company. "That's 6.2 percent of the average annual gross of the average dental office, according to the ADA. By offering competitive prices and eliminating a layer of the ordering process, Carson Dental helps dentists save time and money, thereby increasing profits and improving patient care."
"Ordering from Carson Dental can also eliminate hidden supply costs that run from 20 to 30 percent of some dentists' supply budget," says Janet Kaup, Finance Director, Carson Dental. The hidden costs that Carson often eliminates for their customers include mark ups by commissioned sales reps, unapproved additional product quantities, shipping costs, lost business due to meeting with a sales rep and order entry mistakes.
In addition, many dental practices don't have time to search for better prices or even know that they can negotiate prices on various dental products. "At Carson Dental, our low prices are always up to date, inventory is assured, no time is wasted flipping through outdated catalogs, and we don't have any special pricing tiers," Holley said. "Dentists will save time and money using our online store and we're excited about the opportunity for the industry."